Limited-edition designs. Unlimited generosity.
The recipe is a snap: make a meal, serve it on our uniquely-marked Villeroy & Boch
plates, and share it with someone special. That person then keeps it and passes it on
to the next. The best part is once your plate is registered, each recipient can add to the
plate's journey, and we'll add to the donation total. For every person who registers their
plate, we'll give $5 to Susan G. Komen®.

Come back often to read your plate's story as it's passed from place to place and person
to person.

How to participate

Step 1: Get a plate

Get one passed to you
OR
Purchase yours:
By Phone: Call 1-888-886-8318
In store: Call 1-800-VILLEROY for a Villeroy & Boch store near you.

Step 2: Register your plate

LOG IN or CREATE AN ACCOUNT to register your plate.

Step 3: Pass a plate to a friend

Make your favorite recipe, put it on your plate and pass it on.
DOWNLOAD GIFT TAGS AND TIPS. (PDF)

Step 4: Tracking your plate

LOG IN to follow where your plate has been passed.

Frequently asked questions

  • How does Pass the Plate Raise Money?

    Every time the specially marked plate is passed and its unique number is registered at CookfortheCure.com/PassthePlate, KitchenAid will donate $5 to Susan G. Komen for the Cure® a leader in the global movement to end breast cancer.

  • Where can I purchase a plate?

    The specially marked plates are available at the KitchenAid® Experience Center for $24.95 and can be purchased by phone at 1-888-886-8318. You can also order a plate in person or by phone through Villeroy & Boch retail stores. Please call 1-800-VILLEROY to locate a store
    nearest you

  • How do I register my plate?

    Every time the specially marked plate is passed and its unique number is registered at CookfortheCure.com/PassthePlate, KitchenAid will donate $5 to Susan G. Komen for the Cure® a leader in the global movement to end breast cancer.

  • How can I track the progress of my plate?

    When you log on to CookfortheCure.com/PassthePlate and register, you’ll be able to see everyone who’s passed your plate. You can follow the plate’s travel, see recipes, stories, pictures from the other people who have passed the same plate and read about the participation of celebrity chefs who are passing the plate, too.

  • May I register more than one plate?

    Yes. When you log in to CookfortheCure.com/PassthePlate, you will have the option to register numbers for more than one plate. You will be able to track the progress of each plate
    you register.

  • Is the plate dishwasher-safe?

    The plate is dishwasher safe and there are no special cleaning instructions.

  • Can I put the plate in the freezer or microwave?

    The plate is freezer and microwave safe.

  • What happens if I break my plate?

    Unfortunately each plate has a unique number and that specific plate cannot be replaced. If you are unable to repair or continue to use the plate in question, please visit CookfortheCure.com, ShopKitchenAid.com or a Villeroy & Boch retail store to purchase a new plate.

    All stories and images associated with the broken plate's registered number are still available once you log on to CookfortheCure.com/PassthePlate.

  • What if I forget to register my plate before I pass it?

    If you forget to register your plate before you passed it, contact the person to whom you gave the plate and ask them to give you the unique code on the bottom of the plate. Please make sure to register the plate at your earliest convenience and remind the recipient to register so that KitchenAid makes the $5 donation. Registering the plate also allows you to post a photo and story about your plate, as well as track the future travel of that specific plate number

  • Is there a time limit on passing the plate or a program end date?

    As the Pass the Plate initiative nears conclusion, the program end date for participation will be clearly communicated on CookfortheCure.com/PassthePlate.

  • What is best way to ship the plate?

    If you intend to ship the plate, please consult a shipping company to ensure that the plate arrives at its destination undamaged.